Sales reacts instead of leading.
Pipeline, responsibilities and follow-up are not consistently managed. Opportunities are missed and results depend too heavily on individuals.
Sales and digital consulting for owner-managed technical SMEs
Clarity instead of PowerPoint. Implementation instead of theory.
I help technical SMEs structure sales, processes and market presence so that day-to-day operations deliver measurably better results.
Typical situation
When a lot is happening, but too little works together.
Most SMEs do not lack insight. They have too many parallel priorities and too little time to solve the right ones consistently.
Manual work consumes capacity.
Data is entered repeatedly, information is searched for and simple tasks are handled manually even though better solutions are available.
The quality is not visible.
The website, sales materials and messaging do not make clear why customers should choose this company.
Three clear levers
Consulting only ends when something works better.
I combine analysis, decisions and implementation, either for a focused assignment or as an external partner over several months.
Sales system and market development
Move from reactive selling to a clearly managed process that the team actually uses every day.
- Sales process and pipeline
- Target customers and value proposition
- CRM, follow-up and metrics
- Practical use of AI in sales
Outcome
More transparency, clear accountability and fewer missed opportunities.
Sales consulting in detail
Digital processes and AI
Simplify recurring work, use existing systems more effectively and introduce new tools with purpose.
- Process mapping and bottleneck analysis
- Tool and software utilisation
- Automation of repetitive work
- AI pilots with a clear business benefit
Outcome
Less duplicated work, shorter lead times and more usable capacity.
Digital processes and AI in detail
Positioning and market presence
Strategy, messaging and visible presence are connected so customers understand the value faster.
- Positioning and offer structure
- Website and sales materials
- Brand refresh and visual language
- SEO and communication foundation
Outcome
A professional presence that reflects the company's actual capabilities.
Positioning in detail
Confidential and relevant
References matched to your situation.
Not every engagement belongs in a public showcase. Relevant project examples and references are therefore shared directly and in context.
References available on request
Request references
I share selected project examples in a personal conversation.
Depending on your situation, I will show relevant work in sales, digital processes or market presence. No invented results and no client names published without permission.
How I work
Clarity is only the beginning.
Every engagement follows a simple principle: understand first, then prioritise, implement and measure.
Understand
Conversations, data and existing workflows create a reliable picture of the current situation.
Prioritise
Measures are assessed by impact, effort, risk and feasibility. Not everything is equally important at the same time.
Implement
The prioritised improvements are implemented together, documented and embedded in day-to-day operations.
Measure
Predefined metrics show what works, what needs adjustment and what comes next.
Working together
Start small. Decide clearly. Implement consistently.
No opaque consulting project. Before the first conversation, you can see the financial range in which an engagement starts.
90-Day Focus
For companies that want to identify the strongest lever and turn multiple priorities into a robust focus.
- Preparation and data check
- Focused working session
- Prioritised measures
- 90-day action plan
from CHF 990
Final fixed price once the scope has been clarified
Implementation Sprint
For one prioritised problem that should be visibly and measurably improved within a few weeks.
- One goal, one accountable lead
- Four to eight weeks
- Direct operational implementation
- Completion with an impact review
from CHF 4’500
Project price with an agreed cost ceiling
Executive Sparring
For management teams that need additional capacity and an independent sparring partner.
- Fixed working days per month
- Monthly priorities
- Coordination of specialist partners
- Transparent reporting
from CHF 2’500 / month
Working days, responsibilities and term agreed in advance
Michel Mrose
Owner and direct point of contact
Personally accountable
One point of contact. Clear accountability.
I support SMEs where sales, processes and market presence intersect. I do not analyse from a distance; I work with decision-makers on clear decisions and practical solutions.
When additional expertise is needed, I coordinate specialist partners. Accountability and communication still remain in one place.
Through Aisterpiece Studios, I also develop and operate digital platforms, software products and games. This direct product experience informs the concept and delivery of client solutions.
- B2B sales
- Digital business models
- Brand and market presence
- Business processes
Location
5072 Oeschgen, Aargau
Company
Mrose Consulting, CHE-380.839.815
Frequently asked questions
Before the first conversation.
Concise answers to help you quickly decide whether working together makes sense.
Which companies are a good fit for Mrose Consulting?
The focus is on owner-managed technical SMEs and specialised trading and service companies. Working together is particularly useful when operational experience exists but structure, capacity or an independent outside perspective is missing.
What happens in the first conversation?
In about 15 minutes, we clarify the current situation, objective and urgency. You then receive a direct assessment of whether Mrose Consulting is the right fit and what the sensible next step would be.
Does the work stop at advice, or do you also implement?
Direct implementation is part of the service. Depending on the assignment, I implement directly, work with your team or coordinate specialist partners. Scope and responsibilities are defined clearly before the start.
Is AI always part of a project?
No. AI is a tool, not an end in itself. It is used only when there is a clear benefit, a suitable process and an acceptable level of risk.
What does an engagement cost?
The 90-Day Focus starts at CHF 990, an Implementation Sprint at CHF 4’500 and ongoing Executive Sparring at CHF 2’500 per month. After the initial conversation, you receive a clear scope and a binding price or agreed cost ceiling.
Which regions does Mrose Consulting serve?
The main focus is the Fricktal, Aargau, Basel and Zurich regions. Workshops and ongoing support are also available in hybrid form or for companies elsewhere in Switzerland.
Next step
Where is your company currently losing time, impact or revenue?
In a 15-minute initial conversation, we clarify whether there is a concrete lever and whether Mrose Consulting is the right partner.